Author Archives: preetyparanjape

Why is SMS The Go-To Marketing Strategy Even Today?

SMS marketing strategy for retailers

Do you remember punching in messages on a feature phone with bulky keypads? There was a time when Short Message Service (SMS) was extensively used to communicate with friends, family, and peers. However soon, the feature phones were replaced by smartphones; short messaging service (SMS) was replaced by mobile and web applications like Whatsapp, Viber […]

Telcos: Transforming Communication & Fuelling Smart City Ecosystem

Smart City Eco System

“Smart City” has become vernacular, and everyone is talking about it. Governments across the world are vying to develop “Smart Cities” in their countries. Asian country China has committed 8 billion US dollar for Smart city development and India has plans of developing 100 smart cities, in the pipeline. The smart city market size is […]

OTT Insurgence Is On Rise – Should Telcos Press The Panic Button?

For the last 20 years, the telecom industry has seen tremendous growth and is drinking from dependable & bankable revenue streams. However, as technology has evolved, it has created a situation for the telecom industry, where it is presented with new challenges and disruptive technologies. Just like Uber Technologies Inc. has disrupted transport, and Airbnb™ […]